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In a small mountain village in Japan, generations of farmers have cultivated a purple sweet potato in fertile soil and made it part of their daily food culture.
A remote Japanese mountain village
Yuzurihara is a small farming village surrounded by terraced fields and forested hills, where life is still closely connected to the land. Many residents spend long hours outdoors, growing rice, vegetables, and roots, and cooking simple meals from what they harvest.
Satsumaimo: a unique purple sweet potato
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A traditional purple sweet potato variety cultivated in and around Yuzurihara.
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Grows in particularly fertile, well‑tended soil in the surrounding hills and fields.
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Used in everyday dishes: roasted, steamed, in soups, or as a simple side.
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Naturally contains hyaluronan (hyaluronic acid), a molecule found in many tissues of the body, which has attracted attention from journalists and researchers, without providing conclusive scientific proof that it is responsible for any specific benefits
A simple diet and daily rituals
In this village, satsumaimo is part of a diet centred around vegetables, roots, grains, and homemade dishes. For many families, this purple sweet potato represents a seasonal ritual and a link between the fields, the kitchen, and local traditions passed down over time.
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Want to explore this Japanese tradition further?
Over the years, the story of Yuzurihara and its purple sweet potato has attracted visitors, journalists and enthusiasts of Japanese culture, curious about the role of this food in the villagers’ way of life. If you would like to discover how this tradition has inspired new ideas around satsumaimo, continue to the next page for a detailed video presentation.
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